Yolk needed a brand identity that could straddle two worlds, playful and professional, all while making their arts and crafts offering instantly clear.

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The brief was to create a website, brand identity, & copywriting that were unapologetically feminine and bold. Wearing all the hats: Brand designer, copywriter, and web designer.

 

The final identity is cohesive, versatile, and ready to shine on everything from packaging to social media campaigns.